Dreamforce 12 Live Blog

Dreamforce is officially here!

Here we go

Lots of activity around the Dev Zone


Get Ready for Dreamforce 2012

This post is brought to you by Scott Carruth, Director of Customer Success at Salesforce.com. Scott is a multi-year veteran of Dreamforce and recently presented these slides at the Austin Salesforce.com User Group meeting. You can find Scott on Twitter (@carruthjs) or on LinkedIn.

Highlights from the SFDC Austin User Group session

Click here to continue reading

You Deployed Salesforce.com – Now What?

I am speaking in a session this year at Dreamforce entitled The Social Enterprise: Now What?. The general premise of the session is after the contracts are signed, integration is complete and Salesforce is deployed in your organization….what do you do now?

I’ve been working on my slides the past couple of days and I find it hard to condense my advice to a 7 minute overview. I’ll most likely speak in generalities, however I’ve organized my speaker notes into what I hope you all will find interesting.

Click here to continue reading Now What?

Dreamforce Success Guide

With a projected 70,000+ attendees, Dreamforce 12 is going to provide something for everyone. Whether you are new to Dreamforce this year or a 5 year veteran, attending a conference this large can be challenging at times. I’ve outlined my advice for getting the most out of Dreamforce:

  • Networking Events, Parties, Happy Hours
  • Travel Light
  • Mobile Apps
  • Power Up

More after the break.

Click here to continue reading my Dreamforce Success Guide

How to Increase Salesforce Adoption

What would you do differently if you were deploying SFDC today?

Reviewing the lesson’s learned from a successful (or not) project always yields some insights that can be used for future projects. I was not around during my company’s initial deployment of Salesforce.com, but I have lived with the repercussions of the decisions made by that team. This post outlines my thoughts on what I would do differently, from an end user adoption enablement perspective, if I was part of another large scale(20-30k seat), global deployment of Salesforce.com.

The size and location of your internal SFDC user base definitely factors into any enablement planning, but these three focus areas are applicable to any size org.

  1. Personify your end users
  2. Use multiple communications streams
  3. Functional vs. Strategic training

After the break I will cover these three focus areas in detail.
Click here to continue How to Increase Salesforce Adoption

Dreamforce 12 Party List

I’ll be keeping this list as up to date as possible. Check back often!

Here is the current list of DF12 parties that I am tracking:

Masterpieces – The Marketing and Sales Party of the Year

Financial Force

Astadia Dreamforce 12 Party

Eloqua Modern Marketing Mixer

Informatica Cloud Connect Party

Appirio Mobile Party App for Dreamforce

DF12 Home Brew Off

Zuora Block Party

Silverpop – I Wanna Rock

ExactTarget’s Party @ Dreamforce


Higher Education Welcome Reception hosted by Wayne State University
Tuesday, September 18th from 6:30pm to 8:00pm
In the Foundation Zone, 3rd Fl, Moscone West

Social Impact Salon: Happy Hour hosted by Exponent Partners, NTEN, Guidestar, and LinkedIn

Dreamforce Welcome Reception hosted by Kell Partners
Tuesday, September 18th from 9:00pm to 12 midnight at Butter Bar

I am speaking at Dreamforce 2012

I received my confirmation this morning. This is my speaking schedule for Dreamforce 2012.

If you are going Dreamforce this year, I’ll be posting some great tips for getting the most out of your DF experience on this site in the coming weeks.

If you cannot make it to the event this year, no worries, I’ll be posting, live blogging and tweeting throughout the DF12 week.


Welcome to SFDCBestPractices.com

Welcome to Salesforce.com Best Practices! The site was created in order to bring together the best ideas, strategies and methods for driving business value from your Salesforce.com implementation. There are a lot of resources out there that can show you what to do before and during your Salesforce.com deployment, I intend to guide you through the journey after you have deployed.

I will work hard to provide you with the best resources, interviews and actionable content every week. Please share this site with your friends and coworkers. Above all, provide me with your direct feedback via comments, Twitter, email, or LinkedIn.

Look forward to working with all of you!